Low cost tax preparations services make their money on high volume business, but to achieve these high volumes they need two things; one, they need new clients and two, they need those clients to tell friends to generate some first class word-of-mouth advertising. But how can they get those first sets of clients in the door to launch their business into orbit?

Well I believe that a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon packages for tax preparation services make a lot of sense and they should be sent out twice before tax season starts.

It makes sense to get as many people in early as possible because as the tax season gets closer and closer there will not be a need to generate new business as there will be people waiting in line. It is recommended to send out direct-mail and direct-mail marketing coupon packages to those areas within a 15-mile radius of the tax preparation service.

Direct mail and direct-mail marketing coupon packages work very good and the return on investment is significant, as many industry journals and industry associations report in annual surveys. If you own a tax preparation service perhaps you will consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Source: www.articlecity.com