Marketing » Marketing Mix

Regardless of whether you have been in business for many years or are just starting out, sales and marketing expenses can accumulate very quickly. It is important to be able to justify the money spent on marketing expenses as a direct correlation to your business' sales.

One of the trickier aspects to running a business is finding the right marketing mix. E-mail marketing through regular newsletters is a cost effective way to get your message across to a large group at once, and is much less expensive to create and distribute than most other marketing vehicles.

Telemarketing
Expenses - Phone, man power
Average Cost - $2.00 / respondent
Average Response Rate - 20%

E-mail Newsletters
Expenses - Copy creation
Average Cost - $0.25 / recipient
Average Response Rate - 25 - 35%

E-mail Marketing is also one of the easiest marketing activities for your business to track the return on your investment. By including an offer in your newsletter, with a special newsletter only promo code or simply have them redeem the offer by "mentioning this newsletter" you can easily keep track of your sales and leads generated from the newsletter, determining the effectiveness of your marketing campaign.

Or for an even more advanced method to calculating your return on investment (ROI) use the following equation:

In this equation Payback is the total amount earned as a direct result of your investment, and is the most difficult number to determine.

Creative E-Concepts offers full service electronic newsletter campaigns. Creative E-Concepts can be contacted at PO Box 613, North Andover, MA 01845 USA; Tel: 978-273-6848; E-mail: sales@creativeeconcepts.com; Web: http://www.creativeeconcepts.com

Source: www.a1articles.com