Product Marketing » Customer Service Marketing Product Coldren

How can you be of the most service? Letting your customer know about any changes in the product they bought. That means repeated mailings to let the customer know that there is something new for them at your store.

Send a free gift after purchase. Because you’re a nice person? Maybe. The reason I do it, is to create "Buzz". Those discussions around the lunch table the next day. "Do you know what this guy did? He gave me a bunch of stuff for free! Then he sent me a free gift. Whataguy!" That sort of thing. You want to be the topic of conversation the next day. You also create this "Buzz" by being very helpful & making the buying experience Pleasant. Complaining to your customer about competition, or your lack of business isn't the way.

If they bring a product in for service, shouldn't they "trade-up"? Think. If you merely fix the problem the customer has, you don't leave them in any better position than the day before your product broke. Remember the first time they came in and bought something? They left happy. Let them leave happy again. Selling the customer (who comes in for service) something better, is a real way to be of service. The best way you can help someone, many times, is to sell them something better.

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Source: www.isnare.com